Formation Logo Animation
Formation Logo Support

Brand Identity Concept

As a component of a rebranding effort and transition from an environmental graphic design studio to full-service agency, this visual identity system places simple shapes atop a logotype, representing Formation’s lack of pre-conceived solutions. Each challenge is different, each logo is different. This interaction between shape and typography also represents Formation’s interplay of research, strategy and design.

Formation Logo Play Area
Formation Logo Single Instance
Formation Logo Instances
Formation Colors
Formation Symbols
Formation Typography 1
Formation Typography 2
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Brand Identity Design

Simplistic and consistently designed geometric shapes and symbols become part of the visual vocabulary and work in concert with the identity, color and typography. Users are able to quickly identify their function.

Formation Studio 1
Formation Studio 3
Formation Studio 2

Art Direction

Simple photographs were taken inside and around the office including the entry and working spaces. Candid employee photographs were taken in context to show process while individual portraits were used for proposals and other professional communication touch points.

Website Design

A responsive, custom website highlighting key projects and accomplishments was created and integrated into a easy to update content management system. Custom animations and illustrations were made within several case studies to convey specific project details.

Formation Collateral Box
Formation Collateral Box03
Formation Collateral Box02
Formation Collateral Box05
Formation Collateral Big Sheet02
Formation Collateral Notebook
Formation Book
Formation Helmet
Fournir formation branding mylar bag tear

Experience Design

We carefully considered every touchpoint and applied thematic elements where appropriate. Title blocks were redesigned for maximum legibility and purpose, while more creative freedom was given to the proposal delivery mechanisms and other collateral like the custom silk-screened box, where the interplay of design elements become a little more whimsical.

Formation card anim


  • Creative Direction
  • Art Direction
  • Graphic Design
  • Web Design


  • Fournir, Formation, Agency
  • Daren Guillory, Tyler Swanner, Creative Director(s)
  • Daren Guillory, Tyler Swanner, Art Director(s)
  • Jack Thompson, Photography (Environment, Portrait)
  • Kennon Evett, Photography (Still, Product)
  • Chris Malven, Web Development