White Nuckle Brand

Brand Design

For a start-up baseball company with a focus on custom-made, bespoke wood bats for competitive athletes, we created a unique identity system and supporting elements that speak to the quality and professionalism of the product.

White Nuckle Bat Design
White Nuckle Sec Logo Alt Color
White Nuckle Bat Design Trainers
White Nuckle Script Logo Blk Bg
White Nuckle Bat Design Birch
White Nuckle Shirt Design
White Nuckle Hat Design Sm
White Nuckle Bat Design Maple
White Nuckle Bat Design Killerbee
White Nuckle Business Cards


  • Creative Direction
  • Brand Identity Design
  • Messaging
  • Copywriting
  • Art Direction
  • Product Design
  • Apparel Design
  • Website Design
  • Collateral Design
  • Promotional Materials
  • Event Planning
  • Sales Support
  • Illustration


  • Daren Guillory, Creative Director
  • Daren Guillory, Art Director
  • Daren Guillory, Design Director
  • Colin Mumbach, Designer
  • Kennon Evett, Photography
  • Phil Moody, Web Development