Tan Yes Largehorizontal Guidlinesbook

Brand Design

YesPrep Public Schools is an exciting new approach to education. With a focus on underprivileged children in underserved communities, YesPrep completely transforms students and entire communities. We started with a brand refresh that was as bright and colorful as their culture and applied it to every touchpoint.

Yesprep Knights Mascot
Yesprep Owl Mascot
Yesprep Northside Lion Mascot

Mascot Design

Campus mascots are a big aspect of school culture. For each campus we created custom mascots that reflect key aspects of their personality. Teachers and students rally around the new designs as a unique reflection of their school spirit.

Yesprep Phoenix Mascot
Yesprep Wizard Mascot
Yesprep Eagle Mascot
Yesprep Hornet Mascot
Yesprep Knights Shield
Yesprep Owl Talon
Yesprep Wolves Mascot
Yesprep Trailblazer Mascot
Yesprep Hawks Mascot
Yesprep Cavaliers Mascot
Yesprep Capital Redefined Annual
Yesprep Annual Detail

Collateral Design

YesPrep is redefining the education experience—a message that was reinforced throughout the entire brand launch. We created various materials to communicate this value proposition, including annual reports that reflect the inherent culture and pride as well as highlighted key success stories from students and teachers.

Yesprep Redefined Annual 4
Yesprep Redefined Annual 2
Yesprep Capital Redefined Annual 2
1 2 3
Yesprep Portrait

Art Direction

Portrait photography is a key element of the YesPrep brand. By combining candid student shots and success stories, the value of attending YesPrep is more clearly communicated. Many graduating students are the first in their families to go on to college. School mascots add to the culture and spirit of each campus and were reproduced on hoodies and tees. Since each campus has a distinct color palette and mascot, we created a signage system that adapts to the application and aids in brand recognition.

Yesprep Entry Whiteoak
Yesprep Hoodie Wizard Mascot
Yesprep Capital Campaign Cover
Yesprep Capital Campaign Book Cvr Dtl
Yesprep Capital Campaign Book Spread1
Yes Director Portrait
Yes Student Portrait
Yesprep Capital Campaign Book Spread2
Yesprep Capital Campaign Book Spread3


To help raise awareness and funding, and to celebrate the accomplishments of the students, a brochure was created that narrates the YesPrep story under the campaign, “A Defining Moment”. We also created a short video to commemorate the experience of Senior Signing Day, an event where outgoing seniors announce their commitment to a four-year college. This is one of the the most important events in the lives of the Yes Prep student.


  • Creative Direction
  • Messaging and Content Development
  • Art Direction
  • Design
  • Web Design
  • Print Design
  • Illustration
  • Environmental Graphic Design
  • Signage


  • Fournir and Tangelo, Agency
  • Daren Guillory and David Hoyt, Creative Director(s)
  • Cameron Miller, David Hoyt, and Daren Guillory, Copywriter(s)
  • Bo Sims, Account Manager
  • Cody Bess, Portrait and Editorial Photographer
  • Tyler Swanner, Supporting Art Direction and Design