In the midst of an expansion and ownership transition, Dzuik’s was looking to position themselves as a premium meat market brand without losing their family-run, small-town stature.

Partnering with Debora Smail, we were able to style and capture image and video assets that brought the Dziuk’s brand to life. Using natural light and found materials, the photos capture the quality and detail of the products, and create a strong visual foundation to use across all touch points.

We designed many of the elements that contribute to the entire brand experience in both physical and digital spaces, including but not limited to: merchandise, apparel, interior and exterior signage, as well as custom butcher paper and stamps for packaging.

We created a responsive website that integrated newly designed elements and photographs, tying it all together with an easy to use content management system that allows the owner to easily fulfill orders and manage inventory.

The website saw a 67% conversion rate, with over 450 units sold and gross revenue of 56K in the first 8 months. This was both unexpected and unprecedented, given there was never an online presence. Additionally, the store saw increased foot traffic due to increased visibility from the nearby freeway. Overall, the branding efforts had a tremendous effect on the entire community.