Part of the strategy is to communicate the Philip 66 core value proposition as the premium jet fuel provider of choice. We accomplish this, in part, by highlighting the benefits in quality and service at many of the fixed based operators across the country. With careful planning and content creation, we can effectively communicate these benefits through various forms of media.

Over the course of three very busy days, we worked on location at a private fixed base operator (FBO) in Miami, Florida, to capture photo and video assets. The planning for the shoot took place weeks in advance. Together with the client, agency, and operator, we carefully planned each shot and how it could be used in various marketing efforts.

In addition to photography and videography, we created a completely new website experience for their customers and pilots to use. The digital effort we created for the website translated into a comprehensive print and digital media advertising campaign.