In certain parts of Deep South Louisiana, you’ll hear the letter, “T” in front of someone’s name. For example, locals may address the son or daughter of Don as, “T·Don” instead of their actual name. Translated, it simply means, “Little Don”. This is most often used as a term of endearment and has become part of the cultural vernacular.

T·Don’s is a father/son, small batch operation dedicated to producing high quality blends of spices that provide a particular depth of flavor and heat intensity, along with a completely unique flavor profile. The carefully crafted brand elements reflect the premium nature of their products, while maintaining a sense of approachability that speaks to their family roots.

The spices are intensely flavorful and all natural. The product contains no artificial ingredients, preservatives, or additives. There is no added salt, a product benefit that puts the choice of adding salt into the hands of the consumer. As a result, the finished bottle of spices is full of great ingredients and nothing else. The brand currently sells two distinct flavor profiles: an original, all purpose blend and a spicy southern ranch, as shown.

Partnering with Chef Ara Malekian of Harlem Road Texas BBQ, Chef Brandi Key of Alice Blue, and Debora Smail, we created product and supporting photographs to be used in a variety of mediums. In addition to the brand identity, branding elements, and product photography, we created a custom label to wrap the bottle on the premium blend of all natural spices.

A simple e-commerce website was created and launched to provide additional product information and generate online sales. The website will continue to be expanded with additional information, narrative, recipes, and helpful tips. Visit the website at tdons.com.

As a small batch blend, the brand and product has been well received amongst the bbq, grilling, and cooking communities. The brand continues to grow and has been picked up in a number of small retailers. Brand awareness and social media presence continues to improve as people demonstrate the use of the product without compensation. New products are currently in development as the brand has already expanded to two flavor profiles.