Advancements at UT Health
The University of Texas Health and Sciences annual report, brochure and video capture the essence of life-changing innovations the medical departments, engineers, and surgical staff have developed over the past year. The communication program focuses on a micro-surgical robot destined to revolutionize non-invasive, neonatal surgery.
A New Frontier
This unprecedented robotics project aims to dramatically transform the most delicate surgeries and overcome the limitations of current human and robotic-assisted surgery.
Results
Due to the narrative and rich storytelling throughout the journal and video, there was increased awareness, communication, and outreach between the University, existing and potential donors, alumni, faculty, and staff. Additionally, efforts to communicate the technology, innovation, and value of other departments were initiated.
Services
- Creative Direction
- Messaging
- Art Direction
- Production
- Illustration
- Videography
Credits
- Tangelo, Agency
- David Hoyt, Executive Creative Director
- Bo Sims, Account Manager
- Daren Guillory, Design Director
- Cameron Miller, David Hoyt, Copywriter(s)
- Terry Vine, Editorial Photography
- Daren Guillory, Designer
- Jay Higginbotham, Illustrator, Designer
- Levi Huddleston, Illustrator, Designer
- Petro Film, Videography