YesPrep Public Schools is an exciting new approach to education. With a focus on underprivileged children in underserved communities, YesPrep completely transforms students and entire communities. We started with a brand refresh that was as bright and colorful as their culture and applied it to every touchpoint.

Campus mascots are a big aspect of school culture. For each campus we created custom mascots that reflect key aspects of their personality. Teachers and students rally around the new designs as a unique reflection of their school spirit.

YesPrep is redefining the education experience—a message that was reinforced throughout the entire brand launch. We created various materials to communicate this value proposition, including annual reports that reflect the inherent culture and pride as well as highlighted key success stories from students and teachers.

Portrait photography is a key element of the YesPrep brand. By combining candid student shots and success stories, the value of attending YesPrep is more clearly communicated. Many graduating students are the first in their families to go on to college. School mascots add to the culture and spirit of each campus and were reproduced on hoodies and tees. Since each campus has a distinct color palette and mascot, we created a signage system that adapts to the application and aids in brand recognition.

To help raise awareness and funding, and to celebrate the accomplishments of the students, a brochure was created that narrates the YesPrep story under the campaign, “A Defining Moment”. We also created a short video to commemorate the experience of Senior Signing Day, an event where outgoing seniors announce their commitment to a four-year college. This is one of the the most important events in the lives of the Yes Prep student.